Cosmopolitics I-1

Stengers, I. (2010). Cosmopolitics I. R. Bononno, (Trans.). Minneapolis: U of Minnesota Press.

*Note: I write about books for a number of reasons. Most often, it’s to share my thoughts or to critique them. In this case, I’m writing as part of an effort to figure out what it (the book) meant. The following post is my attempt at working my way through the first part of an extremely dense and complex monograph. I make no claims to have gotten any of it “right.”

For the past week I’ve been reading book one of Cosmopolitics book one. No, that wasn’t a redundancy. Rather Isabelle Stengers, a Belgian philosopher of science, wrote seven books originally published in French. Those books are being rereleased in English in a two volume series Cosmopolitics I and II. I just came out, II next year.
So, I regret to admit that my recent foray into Cosmopolitics is my first encounter with Stengers. It seems I should’ve known her before. She’s published a couple of important books in philosophy of science and has notably coauthored with renown physicist Ilya Prigogine before releasing Cosmopolitics. I’ll have to go back and check them out when I have more time.

As I mentioned, Cosmopolitics is a seven book (in two volume) collection. In the preface, Stengers says they can be read in any order, though she recommends consecutively as they constitute a step-by-step argument. So, following her advice, I began at the beginning with Book I: The Science Wars. I’ll start off by saying that with a name like that, I was expecting something entirely different. While the themes addressed certainly mirrored many of the issues prominent in the famed Science Wars of the 1990s, there were no overt references to the Sokal Hoax or any of the surrounding events that typically trigger the use of the term “Science Wars” in Anglo-American discourse. (Of course, it’s not lost on me that Stengers is neither Anglo nor American.)

In any event, the bulk of Science Wars is devoted to introducing Stengers’ idea of an “ecology of practices” as the recommended mode of inquiry for philosophy of science. An ecology of practices studies the complex and dynamic relationships among various modes of practice in and around science. The ecological/relational metaphor comes with an attendant focus not so much on the internal regimes of justification—a focus common to much of philosophical/epistemological science studies—but rather a focus on the ways different practices present themselves to one another. In Science Wars, this focus is most thoroughly investigated through Stengers’ notion of “reciprocal capture.” Stengers defines this as a “symbiotic agreement” or a “dual process of identity construction” (p. 36) wherein conflicting practices develop a mutually beneficial relationship. Much of the discussion of this concept focuses on the production of worth, so I understand reciprocal capture as a means whereby different practices reinforce the (perceived) value of one another. (That last sentence was definitely me free-lancing. I’m not quite sure Stengers would put it that way.)
While the ecology of practices focuses on modes of presentation and justification among practices, it does not do so to the exclusion of issues within practices. Borrowing Latour’s notion of a “factish,” Stengers calls on philosopher of science to interrogate science under the rubric of becoming through focusing on the processes of (arte)fact creation. For Stengers’ the creation of factishes is grounded in the management of practical and ontological constraints which she dubs obligation and requirement. These constraints seem very different from the ideological or genre constraints commonly studied by rhetoricians of science. At this point I’m going to attempt to sum up what Stengers means by constraints, but I’d be lying if I implied that I understood the concept entirely. Stengers is working with very complex ideas and elucidating tremendously subtle varioations. Nevertheless, I’ll attempt it:

  • Factishes carry with them an interpretive obligation—that is because of the practical event (experiment) that created the factish, one is obliged to interpret said fact according to that practice/disicipline.
  • Experimental practice requires the ability to render its object a factish or rather an object that can be factishified.
  • Requirements are addressed to phenomena, obligations to experimental practices.

Clear as mud? I’m very intrigued by these ideas and I hope I’ll understand them better as I progress through the text. In addition to ecologies of practices and constraints Stengers deploys a number of other important concepts of particular interest to rhetoricians. I’m not going to go into them in too much detail here, because there’s a bigger issue at stake (about which more in a second). But, he work make liberal use of Derrida’s reinterpretation of Plato’s pharmakon which introduces an important level of discursivity into Stengers’ work. Additionally, she offers us a truly fascinating concept—which I have yet to totally make sense of: the “nonrelativist sophist.” In fact, Stengers argues for a nonrelativist sophist as identity for philosophical inquirers. I hope to find out more about this one soon.
And now one last issue for this post. I was very excited at the outset when exploring this notion of an ecology of practices. It seemed another excellent metaphor with which I could elaborate my sense of technoscience. However, Stengers argues for precisely the opposite:

“That is why the term “technoscience” does not reflect the interweaving of scientific and techno-industrial development but announces the radicalization of a critical position that the distinction between a “disinterested science” and a “dominating technology” can no longer science. Here, I am attempting the opposite.” (p. 76)

In fact, Science Wars is beset with argumentative attempts to recouperate binaries. Despite the ecological metaphor, Stengers views the various practices of science and technology as distinctly different from one another—and not just different, but also having different levels of worth. “not all are created equal” is a recurrent refrain in the book. At various places, she distinguishes between:

  • Science vs techno-industrial practice
  • Fact vs artifact
  • Physics vs. other sciences

And these distinctions appear to be qualitative. At first, I just wanted to accuse her of being a back-sliding modernist, but that would be unfair. While, I am certainly yet to be convinced, Stengers’ arguments are thoughtful and compelling. Furthermore, her arguments are definitely not mere restatements of the modernist case. Rather, her treatment of these binaries is a reinterpretation of them—in light of postmodernity.

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Recent Readings in STS

I’ve been reading pretty voraciously over the past two months and as such, I’ve not had time to keep up with my book reviews. So this is a catch up post. I don’t normally like to tackle so many works in a single review, but if I don’t write about these now I’ll never have a chance to document them. So here we go, in the order I read them: 1) Bruno Latour (2005) Reassembling the social: An introduction to actor-network theory; 2) Annemarie Mol (2002) The body multiple: Ontology in medical practice, 3) Graham Harman (2009) Prince of networks: Bruno Latour and metaphysics, and 4) John Law & Annemarie Mol, Eds (2002) Complexities: Social studies of knowledge practices.

Latour, B. (2005). Reassembling the social: An introduction to actor-network theory. New York: Oxford UP.

Before reading this book, I was somewhat embarrassed to admit that even though I’d published two articles which rely heavily on actor-network theory, I’d not yet read Reassembling the Social. Now that I’ve finished the work, I’m much less concerned. I find that I have much more scholarly/theoretical affinity for the Bruno Latour of Pandora’s Hope or We Have Never Been Modern that I do for the Latour of Reassembling the Social. Latour’s introduction to ANT takes great care to distance ANT sociology (or as he would prefer “sociolology of associations” or “associology”) from critical approaches to power and hegemony. In fact, he specifically objects to any attribution of power or exploration of influence that cannot be directly traced to discrete actants. Certainly, this approach is in keeping with Latour’s vision of a flat ontology wherein all actants hold equal status as subjects/objects/agents/etc. And while I certianly support the symmetrical ontology and agency of human and non-human actants, I think the “flatness” of Latour’s ontology elides the possibility of emergent phenomena. Even Latour admits that all actants are essentially black boxes, that is, they are constellations of elided articulations of other actants. The scalability of this model should allow for black boxing intensely large constellations of actants, e.g. the military-industrial complex or the medical-industrial complex. This is how I would understand attributions of power to “hidden” forces within a Latourian idiom. However, Latour does not seem to be with me on this issue. He’s, perhaps, too empirical. He will admit know attribution of influence without a directly observable articulation and corresponding result.

As quibbles go, however, this is fairly minor. Certainly, I could point to the many, many things Reassembling the Social does well. The one I appreciate most (yet don’t have the time/space to go into) is Latour’s argument that ANT needs to shift away from metaphysical/epistemological/representational inquiry towards the ontological. Actually, his argument dovetails so well with Mol’s that I’ll leave it to her.

Mol, A. (2002). The body multiple: Ontology in medical practice. Durham, Duke UP.

The Body Multiple is a brilliant ethnographic (actually praxiographic) exploration of atheroscleroses in a Dutch hospital. You probably noticed that I typed “atheroscleroses” instead of “atherosclerosis.” That’s very much intentional. Mol’s inquiry explores the multiple different atheroscleroses that emerge from different sites of practice within the hospital. She investigates these different diseases (read different diseases not different manifestations) through multiple ontologies theory. This approach argues that different ontologies (again plural) emerge from different sites of practice. So the reality of atherosclerosis in the out-patient clinic is different from its reality in the pathology lab and still different from its reality in the surgical ward. Nevertheless, these ontologies still coordinate across different sites of practice through the coordinating activities involved in treating individual patients. I can’t say enough good things about this book and I’m very grateful to Christa Teston for pointing me in the right directions. You should check out her post on the book as well.

Harman, G. (2009). Prince of networks: Bruno Latour and metaphysics. Melbourne: re.press & Graham Harman.

Harmon’s Prince of Networks is a work of philosophy aimed at philosophers. More specifically, it seeks to introduce metaphysicians to the collected works of Latour. Harman argues that Latour is, perhaps, the greatest metaphysician of our age and a great travesty has occurred in that he is not recognized as a philosopher at all. Despite being somewhat overly genuflectional, Prince of Networks is a thought-provoking and engaging read. It is divided into two parts: 1) a summary of Latour’s major writings on metaphysics and 2) a critique and extension of his metaphysical theories. Part one focuses on Irreductions, Science in Action, We Have Never Been Modern, and Pandora’s Hope. Through these chapters and the subsequent exploration of Latour’s thought in the second half of the book, Harman argues that Latour’s primary and truly innovative contribution to metaphysics is the invention of a secular occasionalism. Whareas traditional occasionalists argue that God is the root of all causation, Latour replaces God with what Harman dubs “vicarious causation”–a situation wherein “Any entity is able to form the link between others that previously had no interaction at all” (p. 115).

Harman ends Prince of Networks with an argument for his own approach to metaphysics, an approach he calls “object-oriented philosophy.” Object-oriented philosophy begins with Latourian metaphysics as its foundation but rejects ontological flatness. Instead, Harman argues that there is a binary between “real” and “sensual” or “intentional” objects. It’s just that this binary is not necessarily the same as the debunked one between humans and objects. Under Harman’s theory many objects could be the mediators (“real” objects) that allow for the creation of “sensual” or “intentional” objects. While Harman acknowledges that this sounds dangerously close to phenomenology, he objects to this discretion and points out this his elucidation of real vs. sensual objects never once references humans. Ultimately, I’m unpersuaded. I never found that Harman could adequately account for object-oriented philosophy as, in any way, different from phenomenology. Furthermore, I must question the point of distinguishing between the real and the sensual. I’m still not convinced that such a project has any other utility than the leveraging of power. (But I digress.)

It absolutely should not go without noting that Harman makes a passionate and engaging argument for the return of rhetoric in philosophical inquiry. He vehemently objects to the obsessive focus on formal logic and its criticism which plagues analytic philosophy and argues, instead, for an appreciation of the role of rhetoric is philosophical arguments as more than what the Phaedrus would allow. More specifically Harman argues that the objects of philosophical inquiry (for him, the truth) exceed the capacity of language to describe them. As such, he argues, rhetoric and metaphor offer the best approximation of success available.

Law, J. & Mol, A., Eds. (2002). Complexities: Social studies of knowledge practices. Durham: Duke UP.

Finally, I turn to Complexities- another engaging work of STS that I’m pretty sure I was made aware of thanks to Christa Teston. Check out her blog post here. It’s hard (read: impossible) to sum up an edited collection on complexity (complexities, again with Mol, it’s all about the multiplicities) in a few short lines on a blog post, so I’m not really going to attempt it. Complexity has become an important trope in both science and science studies. The metaphors of systems, networks, rhizomes, etc all play on this notion and it’s one that warrants further attention and consideration. Complexities is a start in this directions. It offers ten exploratory essays on the subject from a variety of perspectives. It contributors include philosophers, sociologists, economists, STS scholars and more. I would draw rhetoricians’ particular attention to the introduction (by Mol and Law) and the essays provided by Chunglin Kwa, Laurent Thevenot, Michel Callon, and Annemarie Mol. The peice by Callon, entitled “Writing and (Re)writing Devices as Tools for Managing Complexity” is arguably a work of rhetorically inspired technical communication scholarship. It investigates the written knowledge management practices of two different corporations and provides an interesting bridge between STS-writ large and technical communication.

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Mac Vs. PC International

I realized recently that I hardly ever post about pedagogy and today’s post is designed to remedy that a bit. Plus, I’m doing something I find extra cool (read: amusing) in class this week and I wanted to share it with the world. I should note one thing first: The idea of this case-study was shameless plagiarized from Quinn Warnick. I did, however, do the necessary leg work to find the entertaining videos.

Course: Business Communication
Unit: Accommodating International Audiences
Case: Mac Vs. PC ads US, UK and Japan
Reading: Fowler, G.A. (Mar 1, 2007). “Mac and PC’s Overseas Adventures; Globalizing Apple’s Ads Meant Tweaking Characters, Clothing and Body Language.” Wall Street Journal, p. B1.

Funny Videos:
I’m not going to be the guy that embeds six videos in a single blog post. I just wont do it. So you’ll have to deal with linking. Sorry. Ok, I will embed my favorite below.

Antivirus Commercial

US
http://www.youtube.com/watch?v=0BaVmd0BzUo

UK
http://www.youtube.com/watch?v=diWQ69uUv8k

Japan
http://www.youtube.com/watch?v=Y6rna2zNCi0

Pie Chart Commercial

US
http://www.youtube.com/watch?v=OsvJefWOUYE&feature=related

UK
http://www.youtube.com/watch?v=k1bYVV4rD24

Japan

http://www.youtube.com/watch?v=ss97ZtrLZbg

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RSA Recap

I’ve just returned a few days ago from the Rhetoric Society of American conference in beautiful Minneapolis, Mn (May28-31). I also attended the Association for the Rhetoric of Science and Technology pre-conference, Friday morning. RSA is getting big. In fact, I heard many a grumble in the hallways of the conference hotel which said “too big.” On the one hand, I was really excited to see so many rhetoricians thinking about and working with such a wide variety of engaging topics and ideas. On the other hand, I found myself in a few sessions with six papers in 90 minutes. In any event, I think next time around will be better. I was speaking with Carolyn Miller after one of the sessions and she remarked that Jack Selzer was well-aware of the issues and that the RSA planning committee would be learning some lessons for next time. Additionally, having never planned a conference—which is, I assume, a massive undertaking, I’m hesitant to criticize. I’ll confine myself to saying that the glut of presentations left me disappointed about the resulting lack of sponsored networking opportunities. It’s hard to engage in quality Q&A networking when there are six papers. It’s equally hard make lunch connections when there are so many panels that the sessions run consecutively all day. Ok, that’s enough for the organizational recap. On to the ideas.

I just want to mention a few of the papers/panels that I found particularly engaging.

C07: New Media

Coordinating Networked Knowledge: Wikipedians, Genre, and the Pursuit of Digital Community
Melanie Kill, Texas Christian University

I’m in ur head, shapin’ ur interwebz: Internet Memes, User Agency, and Rhetorical Transmission
Matt Morain, North Carolina State University

I luv chickens! W00t!: Using Rhetoric to Reread “Social Nonsense” in an Digital Writing Environment.
Stacey Pigg and Jeff Grabill, Michigan State University

Given the engaging panel title, “New Media,” I’m guessing this was a panel put together by the conference organizers, and you know what? It really worked out. Each of these presentations were thoughtful and provocative explorations of various new media environments. While my review is going to focus on Matt’s work, I’d be remiss if I didn’t note how great the rest of the papers were. Kill’s exploration of community building in the “back pages” of Wikipedia was thoughtful and well articulated. “Back pages” is my term. I vaguely remember Kill having a better one, but it was lost to my notes. As Kill reported there are far more pages in Wikipedia devoted to community management, article guidelines, and tracking encyclopedic entries than actual encyclopedic entries. As she argued this is where much of the real community building in Wikipedia occurs. This is where generic constraints get articulated and content gets rarefied. Pigg and Grabill’s paper was similarly illuminating. I was particularly struck by their musings on social nonsense as a part of the credibility-building process. Too many accounts focus on the inanity of such discourse rather than thinking about the rhetorical work being done.

Speaking of the rhetorical work of so-called inanity: Matt Morain. (Sorry, Matt. The transition was there and I had to take it.) Morain is actually doing really cool and useful work. Memes are central to the social fabric of the internet and dismissing them (as some are wont to do) as useless nonsense does little to help us understand the rhetorical dimensions of that fabric. I applaud Matt for being willing to tackle such topics. One of the major pieces of Morain’s argument was that the meme and viral metaphors used to describe internet culture elide the agency of users who actively choose to duplicate and disseminate certain bits of content and not others. This point is certainly well-taken. There are clear issues of choice and intentionality on the part of the users that are obfuscated by the dominant metaphors for such content. That being said, those who know me know I’m an ANT-inspired agency theorists, so I have difficulty with Morain’s location of agency solely on the user/rhetor. On the one hand, it’s an expert rhetorical move on Morain’s part: when studying a maligned area of discourse, praise rhetorical agency to rhetoricians. I, however, was uncomfortable with Morain’s elision of the agency of technology and socio-economics which make the user’s agency possible. Here I’m thinking about the user/rhetor’s access to technologies such as computers, the internet, and content development software. Also, the popularity of a meme must be, at some level, self-sustaining. Perhaps there is some sort of collective agency at work if one is not willing to attribute it to the meme itself.

Let me end by saying that Morain’s fundamental argument is right. Users do exercise some level of choice and intentionality over the duplication and distribution of internet memes, and my criticism probably speaks more to a fundamental problem with agency theory, viz., it’s too big. The term agency has been used to describe choice, intentionality, the ability to speak, the ability to be heard, the ability to affect change. If agency is choice and intentionality, then Morain is dead-on accurate. If agency is the ability to speak, be heard and/or affect change, then the ANT-inspired need to be taken into account. If it’s all of the above, then rhetoric needs a new grand theory of agency that accounts for these issues. (*Cough* *Cough* My first book *Cough*)

H:04 Supersession on Rethinking Modernity and Modernism for Rhetorical Studies

James Aune, Richard Graff, Joshua Gunn, Debra Hawhee, Marguerite Helmers, William Keith, Pat Gehrke (from assorted institutions too numerous to mention)

All you have to do is look at the names of the presenters to know that this was a great panel. The depth and variety of ideas were thoughtful, provocative, and engaging. As one presenter said, “this should be a book.” And it should be. And I would need a book to do this supersession any justice, so I’m going to confine myself to a few brief comments. I am consistently amazed by Gunn’s ability to fuse the deeply theoretical with the eminently entertaining. Indeed his standard conference attire (suit-and-tie on top and torn-up shorts, wacky socks, and converse on bottom) is a great (and no doubt intentional) metaphor for his manner of presentation. I highly recommend you speak with Gunn if you have any interest in the history of speech as a discipline in the US or if you’re interested in exploring the lobotomobile. (Both critical concepts to his cohesive presentation.)

Pat Gehrke of the University of South Carolina responded to the papers and his thoughts warrant special mention. Among other things he advocated a renewed attention to the rhetorical theory of Immanuel Kant. Part-and-parcel to this argument was his suggestion that rhetoricians should stop relying on philosophers for a definitive interpretation of what Kant means. (And I couldn’t agree more.) As he argued, philosophers’ sometimes myopic focus on his critical philosophy provides Kantian inquiry with only a limited perspective on a very complex thinker. There is much in Kant we can use and we should more actively pursue it, even if our insights contradict what some philosopher may say about Kant. We sure don’t readily accept the philosophical portrayal of the Sophists, Plato, Aristotle, Vico or countless others. Why would we act any differently with regards to Kant?

I really can’t say enough good things about this panel, but I wouldn’t be me if I didn’t have at least one quibble to mention. The panel coordinator began his introduction with an important point: depending on our theoretical and/or disciplinary home, “modernism” and “modernity” can mean very different time periods. This is absolutely the case and I think an issue worth interrogating. Then he seemed to dismiss a submitted paper on British banking in the 1600s for misunderstanding when modernity happened. (And I’ll admit here, I may well have misunderstood him.) This probably wouldn’t have bothered me one iota, but I was trained as a philosopher so my definition of modernism definitely begins in the 1600s with modern epistemology. If the papers in the panel were any guide, they mostly seemed to think of modernism as either post-Kant or post-war. Either way, I think the polyphony of definitions regarding modernism should prompt a disciplinary rejection of the idea of identifying specific years of modernism. Rather I think it would behoove us to focus on when modernism arose in various spheres of inquiry and/or practice rather than on specific dates.

O:04 Unsettling Questions About Bodies and Minds in the Rhetoric(s) of Health and Medicine

Pain, Pain Relief, and the Marketing of Pain Medication
Judy Segal, University of British Columbia

Wrongful Confinement in a Victorian Lunatic Asylum? Two Narratives of a Patient’s Incarceration
Carol Berkenkotter, University of Minnesota

Ethos and the Discursive Construction of Trust in Midwifery Care
Phillippa Spoel, Laurentian University

Rhetorics of Dietary Supplements: “Wellness” as Incipient Illness
Collen Derkatch, University of British Columbia

As a sometimes rhetorician of medicine, I was very excited about this panel. I have read and attended too many papers in the rhetoric of medicine with an unfortunate tendency to focus on some very limited areas of discourse: provider/patient encounters, patient narratives, professional provider discourse. As a rhetorician of technoscience, I take great issues with such limited perspectives of health and medical discourse. In contrast, this panel explored a broad array of artifacts including all of the previously mentioned, but also policy documents, administrative documents, pharmaceuticals advertising, etc. What’s even more important is that each of the panels explored an array of documents as part of the same paper or case-study. Not only that, they all did so in thoughtful and engaging ways. If these papers are representative of the current state of affairs in rhetorics of medicine (and I believe they are), then I’m very excited about this sub-discipline’s future.

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Pickering (2010) The Cybernetic Brain

Andrew Pickering’s (2010) The Cybernetic Brain: Sketches of Another Future offers readers a thorough and detailed view into this history of cybernetic science. This history focuses on and is presented through a series of professional biographies of six prominent British cyberneticians who conducted most of their work during the first half of the last century (Grey Walter, Ross Ashby, Gregory Bateson, R.D. Laing, Stafford Beer, and Gordon Pask). Pickering’s narratives explore the major cybernetic experiments and inventions of these figures while interrogating the personal, professional, and cultural contexts surrounding each experiment/invention. Along the way Pickering identifies a series of key themes that constitute core issues for both cybernetics discourse and its historical study. These themes include: ontology, design, power, the arts, selves, spirituality, the sixties, altered states, and the social bases of cybernetics. The broad scope of these themes offers readers an enactment of Pickering’s subtitle. His “sketch of another future” is meant to provide the reader with a view of what a nonmodern world might look like. (Pickering’s use of the term “nonmodern” capitalizes on and extends Latour’s sense of the term from his 1991 We Have Never Been Modern.) Indeed, in Pickering’s own words, The Cybernetic Brain is devoted to two primary goals:

the book is an attempt to rescue cybernetics from the margins and to launder it into mainstream discourse, to make it more widely available. The other future I have in mind is “another future” for people who have not yet stumbled into this area, and for a world that seems to me presently dominated by a modern ontology and all that goes with it. (p. 390)

Let me take each of these goals in turn. First, as a history of cybernetics, The Cybernetic Brain is extraordinarily well researched and clearly written. Pickering does on excellent job of rendering the complex theories and experiments that comprise cybernetics accessible to the uninitiated. At the same time, he managed to include a wealth of detail about the professional contexts, disciplinary influences, and theoretical implications of the various scientific episodes discussed. Historiographically, however, there is a profound dissonance between Pickering’s theoretical argument and his academic practice. The Cybernetic Brain is a tale of nonmodernism told in an almost entirely modernist format. Before I criticize, let me point out the exception. Pickering artfully traces the articulations among the various experiments and a wide variety of socio-cultural influences that would be entirely neglected by a purely modernist account. For example it would be easy to offer a detailed history of cybernetics that focused on the mechanical and robotics experiments that tend to dominate popular thought on the matter. However, Pickering traces, for example, the reciprocal influences between those experiments and cybernetically-inspired psychiatric innovations—including therapeutic techniques that involve both patient and provider taking LSD (Pickering, pp. 183-210).

That being said, there are several aspects of Pickering’s historiography that left me wanting more. Throughout most of the book, The Cybernetic Brain seems to unquestioningly accept the subjects perspectives and interests as a complete portrayal. For example, issues of classism, corporate power, and technocracy which could be significant at any point in the history of cybernetics only appear as they enter the consciousness of Pickering’s protagonists. Additionally, it should not go without noting that the existence of women is almost entirely elided in The Cybernetic Brain. Indeed, women are only mentioned as wives, mothers, disembodied legs, a schizophrenia patient, and a female robot (designed by a man, of course). Certainly this oversight is in keeping with his focus on the professional discourse of scientists the bulk of whose work occurred before 1970. Nevertheless, I find it hard to believe that the entire history of British cybernetics so completely lacked the influence of women.

Historiography aside, I find Pickering’s second major goal to be the more engaging and interesting. The Cybernetic Brain argues that the practices of cybernetic science exhibit a number of nonmodern ontologies worthy of investigation and emulation. Pickering grounds this argument is a theory of “ontological theater.” This idea stems from the argument that science and technology studies has been too long focused on issues of epistemology and metaphysics and that explorations of ontology provide an excellent avenue for future research. In brief, this argument suggests that the focus on epistemology and metaphysics forces researchers to into interrogating the infinitely problematic sphere of representation. Pickering argues that this is a dead-end (p. 25). The historical efforts of science and technology studies to account for how (or if) scientific knowledge represents the world neither have nor will bear fruit. As an alternative, Pickering’s notion of ontological theater argues that scientific performances evoke particular ontologies. (Here Pickering specifically references Austin’s notion of speech-act theory as a point of comparison [p. 438n5] though he misses the obvious parallel with Mol’s [2002] well-known (in STS circles) theory of multiple ontologies evoked through scientific practice explored in The Body Multiple.) In any event, Pickering argues that cybernetics research deploys nonmodern ontologies in contrast with traditional scientific practices. A few examples: whereas traditional science deploys on ontology of knowablity (i.e. the world can be known), cybernetics focuses on unknowable complex systems that can be interacted with but not known (an ontology of unknowablity). Similarly, he identifies a nonmodern ontology of object symmetry in cybernetics. Cybernetic experiments seamlessly explore the interactions of humans an nonhumans in dynamic systems.

I see a lot of productive possibilities for rhetorical studies that could arise from embracing Pickering’s model of ontological theater. It would certainly coordinate well with those rhetorical theorists who embrace a performative understanding of discourse. (Of course, the shift away from issues of representation might be painful for some.) For its theoretical insights alone, I’d say this is a book that should not be skipped. The theory-building being done here is clear, cogent, and eminently useful. That being said, I wouldn’t be me if I didn’t nitpick a bit more. I was less persuaded by Pickering’s application of this theoretical model. I’ve a BA in philosophy and I fancy myself a theorists. Those two things combined mean I have enough of a chip on my shoulder to be bothered by Pickering’s loose application of ontology. The analyses in The Cybernetic Brain did not satisfactorily distinguish between metaphysics and ontology. Rather I found Pickering’s use of the term to slip back and forth between the two spheres of inquiry. Which is not to say I’m entirely unsympathetic. The shift from a singular definitive modern ontology to the idea that there are multiple ontologies staged in practice/performance is a difficult one. STS as a field is still coming to grips with what that would mean and how to talk about it. No doubt this will necessitate a shift both in what we mean by ontology and what we mean by metaphysics. I don’t expect to keep the same definitions. I just wanted to see a more explicit (even if different) delineation offered in The Cybernetic Brain.

Enough. I’ve been critical here as I’ve explored Pickering’s work, but let me reiterate again that I recommend it. It is a thorough and thoughtful example of STS scholarship. It does, indeed, open up interesting avenues of inquiry into cybernetics. And finally, his theory of ontological theater is well worth exploring and extending.

Latour, B. (1991). We Have Never Been Modern. Cambridge, MA: Harvard University Press.
Mol, A. (2002). The Body Multiple: Ontology in Medical Practice. Durham, NC: Duke University Press.
Pickering, A. (2010). The Cybernetic Brain: Sketches of Another Future. Chicago: University of Chicago.

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Dissertation Defense

Just for fun I thought I’d post my dissertation defense notes.

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Rhetorics of pain:  Agency and regulation in the medical-industrial complex

Disciplinary Project

  1. Rhetoric of science → Rhetoric of technoscience & medicine
    1. Scientific discourse → Material-semiotic networks
    2. Ontology, materiality, power, agency
  2. Textual analysis → Critical systems ethnography
    1. Everything’s an object of inquiry
    2. Capturing the ephemeral
  3. Ethical subproject
    1. Valorization → Criticism
    2. (Post)modernism → Nonmodernism
    3. 2nd Wave → 3rd Wave

Theoretical Project

  1. A case-study in incommensurability & integrative exigencies
    1. Pragmatic commensurability
  2. Rhetorical theory of agency/regulation
    1. Continue the project of folding agency into regulation
    2. Account for the mechanisms of agency from this perspective
      1. Black-boxing, principles of rarefaction, enlistment, detours, stasis theory
    3. Problematize the chronicity issue
  3. Foucault and rhetorical theory
    1. Transformation, change, & stasis theory
    2. Principles of rarefaction & warranting topoi

Political Project

  1. Contribute to the identification of hegemony in the MIC
  2. Contribute to the understanding of avenues to change in the MIC
  3. Contribute to the efforts of hybrid pain theorists

——————————————————————————

That’s it. I was strictly forbidden from a) speaking for more than 10 minutes, b) preparing a PowerPoint presentation, or c) summarizing the dissertation. And that said, it was a great meeting. I received a lot of fantastic feedback for the book.

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Part II: Field atomization

This post continues the previous post. Though it’s not strictly necessary to read both to catch the tenor of my argument, it might help.

As I mentioned in my last post, my efforts to think through the atomization of rhetoric http://5000.blogspot.com/2010/02/on-atomization-of-rhetoric.html has led me to atomize atomization. Where previously I was discussing the problems of modal atomization, this post will take up field atomization. Rhetoric atomizes by (sub-)field when it bifurcates into rhetoric of science, rhetoric of medicine, rhetoric of public policy, rhetoric of religion, etc. While McNely and Teston’s addresses modal atomization much more explicitly it does make oblique reference to field atomization. At least that’s how I read the following paragraph:

Our observation is that rhetoric as an academic discipline and professional practice suffers from a kind of insidious atomization—a context-stripping particularity that reduces rhetorical practice to departments, domains, specialties, sub-disciplines, colloquialisms. And yet we simultaneously recognize that such atomization has been historically productive; atomization has fostered new approaches and understandings that, for so long, have been othered or invisible. Atomization in part yields feminisms, body studies, LGBT studies, Critical Race Studies. Atomization gives us rhetorical criticism, writing studies, technical communication. Atomization is crucial to the viability of studying and doing rhetoric.

And yet atomization separates, bifurcates, siloizes. Atomization necessitates a particularized and specious division of multivalent, polymorphous, polycontexts.

I take McNely and Teston to be arguing that field atomization is “crucial to the viability of studying and doing rhetoric,” whereas modal atomization is not. (And I certainly hope they’ll correct me if I’ve misread them.) And here’s where I insert the brilliant insight of Greg Wilsion (@baconred) who recently argued in response to Brian that this type of field atomization serves a valuable tactical purpose. Below an excerpt from that conversation:

@bmcnely That those insidious understandings that groups have serve a purpose for that group. Even atomized rhetoric serves a purpose http://twitter.com/baconred/status/12598930698

@christateston Your right. I think disciplining requires a tactical approach (atomization) that defines a (seemingly) coherent set of tools, http://twitter.com/baconred/status/12590522929

As I think about this conversation, I’m struck by a further, perhaps necessary, atomization of atomization. Perhaps field atomization needs to be dived into at least two sub-types: disciplinary atomization and object atomization, where disciplinary atomization is a tactical decision to help foster a community of inquiry and object atomization defines the limits of those entities the inquiring community studies. Clear as mud? How about an illustrative example?

I have a very peculiar relationship with field atomization. I’m a rhetorician of technoscience and medicine. In so labeling myself, I have made a tactical decision to distinguish myself from rhetoric of science or rhetoric of medicine—the traditional subfields that deal with similar content. I explicitly and intentionally use the term technoscience to signal my alliance with a different approach—one allied with science and technology studies. But more to the point, the use of the term “technoscience” is an argument against object atomization, or perhaps more accurately, against a certain logic of object atomization. Rhetoric of science is typically rhetoric in science. It explores the symbolic action of practicing scientists through reading and interrogating the professional discourses they produce. My use of “technoscience” presupposes an object of study that extends far beyond these traditional boundaries. My favorite exposition of this argument (which I have appropriated in multiple places) comes from Steve Fuller:

[A] legitimate bone of contention can be summed up in the following proposition: practicing scientists are only a fraction of those who contribute to what science is. The other contributors are not just those people who use science more or less as scientists intend, such as technologists, physicians, and policymakers. [Science and Technology Studies] also takes seriously the rest of the population who consume science by reading The Tao of Physics, watching “Tomorrow’s World,” and eating fat-free muffins.—Steve Fuller, The Philosophy of Science and Technology Studies

So, I would argue that traditional rhetoric of science atomizes its object more (or at least differently) than rhetoric of technoscience. To reiterate the peculiarity of my disciplinary argument: I tactically atomize rhetoric in order to argue that our objects of study should be less atomized. Ironic, to say the least. Nevertheless, the tactical and practical elements of atomization cannot be ignored. (And I’m certainly not suggesting that McNely and Teston ignore them.) Obviously, a given project cannot study everything. So at the very least a temporary practical atomization is required to operationalize research. (Damn, is that another form of atomization: practical?)

OK, let’s see what we’ve got here:

Modal atomization: the practice of separating spheres of inquiry by representational mode. (Actually when you think about it, we also have media atomization, and genre atomization, at least.) I know I don’t like modal atomization. I’m not fond of media atomization. Genre atomization might be useful.

Field atomization: Disciplinary or object divisions which might also be tactical and or practical.

That gives us around eight different logics of atomization currently at work in rhetorical studies. (And there are probably more.) To be honest, I don’t really have more of a conclusion than that. Exploring this topic has been very useful for me, and I hope it’s been useful for you. Apologies for the aporia.

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The atomization of atomization

This entire blog post started in the same place that many of my endeavors (intellectual and otherwise) begin: with a joke. Just this past April 16 around 3:00 CDT, I was working in my home office and I thought I’d take a little twitter-break. So I fired up Tweet Deck and the first item in my @rhetors list was:

@bmcnely But, you see, “semiotic” makes us look smarter and it ensures that our work is unreadable outside of our field. It’s a win-win! http://twitter.com/warnick/status/12306184215

Now, I can appreciate a good pot-shot at semoticians as much as the next guy, but since Quinn’s (@warnick) a friend, I felt I had to get involved. Little did I know this all would spiral out of control into a legitimate academic discussion. Along the way, I traced the discussion thread back to its origin with a pointed (though appropriate question form Brian McNely (@bmcnely):

I’m troubled by how often rhetoricians use the term “semiotic” in place of “rhetoric” itself. The latter encompasses the former for me… http://twitter.com/bmcnely/status/12305868951

I’m speaking here of situations when “semiotic” is being used not to evoke semiotics, but as a general term for symbolic action. http://twitter.com/bmcnely/status/12305927505

Brian and I got to debating about whether or not semiotics encompassed rhetoric or rhetoric encompassed rhetoric. (Obviously, I was the semiotics fan). Eventually it all came down to the same argument for different causes—our shared desire to as Christa Teston (@christateston) put it, “make connections between discourse + everydayness.”  http://twitter.com/christateston/status/12309432328

Now, that’s all back-story. It helps to explain the state of mind I was in (thinking about semiotics and rhetoric and the nature of the field. And then, I read Brian McNely and Christa Teston’s collaborative blog post on the atomization of rhetoric. http://5000.blogspot.com/2010/02/on-atomization-of-rhetoric.html and a series of follow-ups chronicled by Christa: http://christateston.wordpress.com/2010/02/22/deliberative-ecologies-technologies-practices-actants/

And so all that got mashed up in my head with the semiotics discussion and this, finally, the actual meat (apologies to vegetarians) of this post is what came out of that. (All that to say, this is a continuing conversation that owes a lot of intellectual credit to Brian, Christa, Greg Wilson (later), and others.)

Ok, now for real: The atomization of atomization

The first thing I want to do, as my title suggests, is to atomize atomization. In fact, I think there are at least two different types of atomization present rhetorical theory. Certainly, McNely and Teston’s post discusses each of them (with more focus on the former), if not by name. First rhetoric has a tendency towards modal atomization—that is atomization by representational mode, e.g. visual rhetoric, rhetoric of speech, rhetoric of writing, tactile rhetoric, etc. Secondly, rhetoric has a tendency to atomize by field or object, e.g. rhetoric of science, political rhetoric, rhetoric of medicine, corporate rhetoric, etc. Let me just on each of these in turn.

Modal atomization

McNely and Teston tackle this one head one:

“Instead of considering the rhetoric of images or the rhetoric of alphabetic text, therefore, we propose an approach to rhetoric, proper. We eschew the “of”–an indication that rhetoric is part rather than whole. We no longer need the “of” if we are to learn from our atomization and challenge ourselves toward holistic theorizing. We argue for is rather than of.

The visual is rhetoric. There should be no rhetoric of the visual.
Writing is rhetoric. There should be no rhetoric of writing.
Bodies are rhetoric. There should be no rhetoric of bodies.”

And I couldn’t agree more. However, I argue that recourse to multimodal semiotics is one of the best means available for realizing this goal. Some of the most well-known theorists who argue for this position are Gunther Kress and Theo Van Leeuwen. Semioticians, their Multimodal Discourse (http://www.amazon.com/Multimodal-Discourse-Gunther-Kress/dp/0340608773) is a fantastic exercise in modal parity. In any event, I hardily agree with McNely and Teston here. Rhetors can deploy resources from a variety of different modes, including but not limited to linguistic, visual, oral, gestural, musical, etc. Which is why, by the way, I would argue that some rhetoricians use “semiotics” when they mean all symbolic action. The semiotic argument is that all symbolic action involves the deploying of signs.  (Semioticians provide us with quite a few different modal taxonomies  and which specific one should be used is beyond the scope of this post and likely depends on the intellectual goals of a particular project.)

The reason I think the recourse to semiotics is so critical here is because semiotic theory provides a ready framework for treating the modes with parity. Writing or perhaps language is so often treated as first among supposed equals in rhetorical theory. Visuals are ancillary. Gestures are passé. Indeed, we have all sorts of up to the minute thoughts on tropes, figures, techne pistes, enthymemes, dialogism, etc but sustained attention to gestures, for example, seems practically lost to rhetoricians writ large. This is especially so in “rhetoric and writing” or the branch of rhetoric that makes its home in departments of English.

Certainly some of our more plastic theoretical constructs can and have been extended to nonlinguistic modes. The image of a doctor in an advertisement is a form of ethos. A pictorial representation of the solar system model of an atom is a form of metaphor. But what would it mean to have gestural epistrophe? Or perhaps visual syllepsis? Rhetorical theory is designed largely for linguistic action. We don’t really have much in the way of theoretical mechanisms for describing alternate modes. On the contrary theories of representation or semiotic articulation work the same regardless of mode.

In my own research, I endorse a particular brand of semiotics, viz., Peircian. In contrast to Saussure’s dyadic approach, Peirce’s irreducibly triadic semiotic provides scholars with a model than can account for representational, hermeneutic, and ontological dimensions. For a quick and dirty explanation here’s an excerpt from my recent “Agency and the rhetoric of medicine: Biomedical brainscans and the ontology of fibromyalgia” (TCQ)

Peirce’s basic semiotic construct …. theorizes representation as an irreducible relationship between sign, object, and interpretant(5)—one can explore how networks of signs and objects (ontological or hermeneutic) coordinate in and between texts.

(5)An interpretant is the hermeneutic component of representation. It is the lens through which an individual sign user interprets the sign’s object (referent). Interpretants are constellations of acculturation and personal experience. An individual’s historical, cultural, and personal experience with a particular sign-object relationship configures his or her understanding of the sign, the object, and the relationship. (For a more complete accounting, see Witte, 1992, or Peirce, 1978.)

The explicit inclusion of the ontological works well for me here in a way that rhetoric misses. Rhetoric does not seem to have much in the way of native theory to account for the ontological or perhaps more accurately the relationships among the discursive and the ontological. The postmodern turn renders the ontological at best inaccessible and at worst nonexistent. The ludic position treats discourse as the only reality. More useful constructs are closer to some sort of neo-Marxist base/superstructure analogy where ephemeral discourse floats over the top of brute reality. These two options give us either a) no reality or b) correspondence epistemology- neither of which are continuing to bear intellectual fruit.

The best thing we have in rhetorical theory to account for the relationship between discourse and reality is context. Of course context is so often simply intertextuality and thus we are still left in the realm of discourse unimpinged on by reality. Now, perhaps context includes the material and surrounds discourse rather than supporting it. In this state of affairs we run the risk of a dangerous structuralism wherein the reality predestines the discourse and all subjects are mired in inescapable interpellation. One further question: what are the mechanisms by which the discourse impacts and influences the context? Here, is perhaps, where rhetoric is weakest. Historically, the presupposition is simply that it does—i.e. that humanist agents can and do effect change. More recently rhetorical theory has done an excellent job of overcoming this issue, but not with rhetoric. Contemporary “rhetorical” explanations of agency (my own included) are derived from poststructural theory, critical/cultural studies, science and technology studies, etc. I’ve wandered away from my main point again, so allow me to return:

In short, rhetoric seems to atomize reality: there’s discourse and reality, and never the twain shall meet. But certain semiotic schemata provide what Latour would call a nonmodern model—i.e. one that rejects the discourse/reality dichotomy and treats our artifacts of inquiry as messy assemblages of nodes all quasi-objects/quasi-subjects.

I originally set up this essay to be a two parter: 1) modal atomization and 2) object atomization. But I’ve been so very long winded that I’m going to save part 2 for another day.

To be continued…

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Workspace revitalization program

I thought you all might like to see the results of my recently established workplace revitalization program.

I assure you there is, if fact, a desk under that giant mess of dirty dishes, used coffee mugs, and discarded cans of cola. And here’s the proof:

Those of you with eagle eyes may note that I’m just now sitting down to read Bruno Latour’s Reassembling the social: An introduction to actor-network theory. Those of you who know me well may find it odd that despite having a dissertation/book manuscript and two published articles that use actor-network theory as a primary methodological influence, I must admit that I’ve never read its founding primer. (I should also probably note that this blog post was largely an excuse to play with my first webcam. I’ll be teaching on online course this summer and figured it was probably time to have one.)

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Summer reading

The following is an abbreviated version of my summer reading list. But More importantly, I’m playing with Zotero (recently installed and much enjoyed).

  • Cambrosio, A., Keating, P., Schlich, T., & Weisz, G. (2009). Biomedical Conventions and Regulatory Objectivity: A Few Introductory Remarks. Social Studies of Science, 39(5), 651-664. doi:10.1177/0306312709334640
  • Carolan, M. S. (2008). Democratizing Knowledge: Sustainable and Conventional Agricultural Field Days as Divergent Democratic Forms. Science Technology Human Values, 33(4), 508-528. doi:10.1177/0162243907306698
  • Carolan, M. S. (2009). Ethanol versus Gasoline: The Contestation and Closure of a Socio-technical System in the USA. Social Studies of Science, 39(3), 421-448. doi:10.1177/0306312708101049
  • Fergus, A. H. T., & Rowney, J. I. A. (2005). Sustainable Development: Epistemological Frameworks & an Ethic of Choice. Journal of Business Ethics, 57(2), 197-207.
  • Goodwin, D. (2008). Refashioning Bodies, Reshaping Agency. Science Technology Human Values, 33(3), 345-363. doi:10.1177/0162243907306694
  • Littlefield, M. (2009). Constructing the Organ of Deceit: The Rhetoric of fMRI and Brain Fingerprinting in Post-9/11 America. Science Technology Human Values, 34(3), 365-392. doi:10.1177/0162243908328756
  • Madjdik, Z. (2009). Negotiating Expertise and Agency in Public Biotechnological Practice. Rhetoric and Public Affairs, 12(4), 571-607.
  • Ottinger, G. (2010). Buckets of Resistance: Standards and the Effectiveness of Citizen Science. Science Technology Human Values, 35(2), 244-270. doi:10.1177/0162243909337121
  • Rabeharisoa, V., & Bourret, P. (2009). Staging and Weighting Evidence in Biomedicine: Comparing Clinical Practices in Cancer Genetics and Psychiatric Genetics. Social Studies of Science, 39(5), 691-715.
    doi:10.1177/0306312709103501
  • Roth, W. (2009). Radical Uncertainty in Scientific Discovery Work. Science Technology Human Values, 34(3), 313-336. doi:10.1177/0162243907309627
  • Schrader, A. (2010). Responding to Pfiesteria piscicida (the Fish Killer): Phantomatic Ontologies, Indeterminacy, and Responsibility in Toxic Microbiology. Social Studies of Science, 40(2), 275-306. doi:10.1177/0306312709344902
  • Sismondo, S. (2009). Ghosts in the Machine: Publication Planning in the Medical Sciences. Social Studies of Science, 39(2), 171-198. doi:10.1177/0306312708101047
  • Warner, K. D. (2008). Agroecology as Participatory Science: Emerging Alternatives to Technology Transfer Extension Practice. Science Technology Human Values, 33(6), 754-777. doi:10.1177/0162243907309851
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