I realized recently that I hardly ever post about pedagogy and today’s post is designed to remedy that a bit. Plus, I’m doing something I find extra cool (read: amusing) in class this week and I wanted to share it with the world. I should note one thing first: The idea of this case-study was shameless plagiarized from Quinn Warnick. I did, however, do the necessary leg work to find the entertaining videos.
Course: Business Communication
Unit: Accommodating International Audiences
Case: Mac Vs. PC ads US, UK and Japan
Reading: Fowler, G.A. (Mar 1, 2007). “Mac and PC’s Overseas Adventures; Globalizing Apple’s Ads Meant Tweaking Characters, Clothing and Body Language.” Wall Street Journal, p. B1.
I’m not going to be the guy that embeds six videos in a single blog post. I just wont do it. So you’ll have to deal with linking. Sorry. Ok, I will embed my favorite below.
Pie Chart Commercial